11 facts about nike shoes

Uncategorized / 1 May, 2020

11 facts about nike shoes

  1. Nike, Inc. including shoes, clothing and sports equipment companies that have never been half-hearted in binding cooperation with leading athletes. Evidently, Nike sponsors various world soccer teams such as Manchester United, Barcelona FC, Arsenal, FC Basel, Juventus, Inter Milan, Hertha BSC Berlin, Valencia CF, Atletico de Madrid, Paris Saint-Germain, FC Porto, Boca Juniors, Urawa Red Diamonds, and many more.
  2. The Nike logo is an innovation in the form of a check mark. Simple but many meanings, with the philosophy that using Nike is the right thing, right and in line with expectations.
  3. Nike’s company slogan is “Just Do It”. Just do it, what makes you comfortable, one of them by using Nike as a trusted and quality brand for exercise.
  4. The inspiration for the name Nike is a Greek goddess named Dewi Nike. As per his belief, Dewi Nike is a symbol of victory.
  5. The Nike Company was founded in 1964. It began when an Oregon athlete and entrepreneur named Philip Knight, made running shoes imported from Japan. The running shoes he made were expected to compete with German brands such as Adidas and Puma, which had already dominated the American market. With production sites located in Japan, Knight’s running shoes can certainly be sold at lower prices.
  6. Philip Knight sells shoes by going around in athletic stadiums. He started his business from scratch. Knight sells it slowly, simple but sure. Over time, the increase in sales was received by Knight thanks to the good quality of his shoes but the price was cheaper than the brand of shoes made in Germany. One valuable entrepreneurial lesson.
  7. Nike has always embraced a market consisting of all groups, ranging from children to adults, with a focus on running shoes for both professionals and non-professionals. Not only prioritizing the quality of sport use, Nike also prioritizes its shoes in terms of models and fashion.
  8. One of Nike’s competitors who had rocked the stability of the Nike company was Reebok.
  9. To defeat Reebok, Nike released the Air Jordan shoe series, which was promoted by reliable basketball player Michael Jordan. Proper segmentation!
  10. Nike expands its market in addition to the United States, it also targets Europe and Asia. The amount is quite large, for the United States as much as 60%, Europe 30% and 5% for the Asian region.
  11. Nike shoes are always made in Asia. If in the beginning it was only in Japan, now the Nike factory is expanding to South Korea and Taiwan. Recently, China has also become one of the countries that have the Nike factory.